Media Training

Jeff Leshay’s media training sessions equip executives with the skills and confidence required to deliver compelling, persuasive messages even in the most challenging of media interviews.  Leshay, formerly an award-winning TV news correspondent with CNBC and Fox News, covers all the techniques essential for successful interviews with print, broadcast and online media.  He also demonstrates how those same skills can be used for maximum impact in any communications forum.

Media TrainingLeshay has coached executives at dozens of Fortune 500 companies, government officials, physicians, technologists, authors and celebrity spokespeople in preparation for high-profile media interviews, analyst, sales and marketing presentations, employee meetings, and keynote speeches.  At the heart of these sessions are on-camera practice and analysis that facilitate the targeting of specific areas for improvement and reinforce individual strengths.

Ask executives why they don’t like being interviewed by the media and they’ll likely tell you it’s because they’re not in control – that reporters have all the rights.  This perception, however, is absolutely false.  Leshay demonstrates that interviewees armed with a clear agenda – even when confronted by a seemingly hostile or naïve reporter – can and must take the lead in delivering compelling messages that will resonate with target audiences.  As the on-camera practice clearly shows, a skillful interviewee can turn what might otherwise be an interrogation by the reporter into an informative and persuasive conversation.

InterviewLeshay’s trainings focus on getting straight to the point, supporting that point with key facts and examples, and further enlivening interviews with an interesting anecdote or two – all the while avoiding potential pitfalls.  While improving the storytelling skills of participants, these sessions also strengthen key messages for greater impact with target audiences.

Leshay’s thorough preparation in advance of each session allows him to tailor trainings to specific client issues and needs.  He carefully reviews key messages, research, media coverage, online conversations and other background materials in order to anticipate and simulate the hardball, softball and oddball questions likely to be asked by reporters.

In addition to the years he spent as a print and broadcast journalist, Leshay has served as a senior executive with three of the world’s largest PR firms and as an in-house communications leader at two public companies.  This uniquely diverse experience has provided him with a 360-degree perspective of public communications that is the basis for Leshay’s real-world, results-oriented approach to media training.

What people say about Jeff Leshay’s media training sessions…

SC Johnson:

“Thanks again for the superb media training session with Johnson’s Chairman and CEO. It could not have gone better!.. It was a joy working with Jeff to prepare the sessions, and I look forward to other opportunities to use his skills in the future.”

Owens-Corning:

“The training experience was excellent… We all got to see how our messages can be honed to an edge, and how to deliver them under a “variety” of circumstances.  The product was more than I had hoped we could achieve.”

First Alert:

“Sincere thanks to you for preparing our CEO to handle the ABC 20/20 smoke detector segment so well. We achieved our goal of having a fair and balanced report air… The segment seems to have actually stimulated, not hurt, interest among our customers in purchasing our photo-electronic smoke detectors.”

Michelin:

“The difference in the ‘before and after’ interviews was astounding, not only when sitting in front of the camera, but also watching the improvement of my co-workers… The effectiveness of your trainings has made you an integral part of our team. We really appreciate the pragmatic, real-world approach afforded by your own media experience, and your tailoring of the trainings to meet our specific global needs.”

Dairy Management Inc.:

“Jeff’s hard work and attention to detail made the trainings even better than I had anticipated. He brought to the project great insight and instinct, and helped me feel more comfortable with the process.”

Abbott Laboratories:

“Abbott Laboratories was delighted with a series of trainings Jeff did for our divisional vice presidents. He really took them to the next level.”

American Synthetic Rubber Corporation:

“I learned a great deal about an area which, quite frankly, was of serious concern to me. I now feel much better equipped to handle situations with the media (although I can’t guarantee that I could resist physically abusing any reporter as antagonistic as the one Jeff so admirably played!). Good job!”

World Business Chicago:

“We’re still singing your praises here all the time. We loved the sessions. Some of us were kicking and screaming going into the sessions, but we were all thrilled with the experience coming out… Your enthusiasm and knack for uplifting confidence really presented itself in the room. I just wanted to let you know that I’m glad your skills will benefit a global city and we have you to thank.”

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