When it comes to demonstrating value and managing reputation, quarterly earnings calls present tremendous opportunities. Savvy leadership teams distinguish their organizations, get ahead of and shape perception around challenging issues, and build credibility through effective financial storytelling. Yet too often these opportunities are missed because of insufficient preparation and practice. Or worse, poor preparation results in an inadvertent, incorrect or misleading disclosure.
The most effective quarterly earnings calls are those for which a company’s leaders are well-prepared – comfortable with the script; conversational in the way they’re able to deliver the information; and confident in their ability to respond succinctly and credibly to even the most challenging of questions and “bridge,” or segue, to positive data and perspective.
Investor days present similar opportunities for companies to paint a clear and vibrant picture of their vision, strategy, progress, and key milestones. Given that both the quality of the information shared and the way in which it is delivered can influence valuation and investment decisions, the right kinds of preparation and practice for investor days are critical.
Jeff Leshay has successfully coached leaders at dozens of Fortune 500 and many other companies in preparation for quarterly earnings calls, investor days, annual meetings, keynote addresses, and media interviews – in good times and bad. As an award-winning on-air business and financial correspondent with CNBC and FOX News, Leshay dug deep in his coverage of public companies and the financial markets. During the nearly two decades since, he has paired a knack for anticipating tough questions with his highly acclaimed ability to teach leaders to turn even the most challenging of “hardball” questions into reputation-enhancing opportunities.
Leshay’s real-world, practice-oriented approach consistently results in clearer, more compelling scripts and talking points, and polishes the financial storytelling skills of individual executives.
Leshay has garnered plenty of experience himself in addressing testy questions from analysts and media. He has served as the head of communications at two public companies, as a leader at three of the world’s largest PR firms, and now as president of Leshay Communications, the consultancy he founded in 2011 to focus first and foremost on executive communications coaching.